It just brought everything together. We are doing bits and pieces but it was a bit of an undefined random unconnected approach. what you have done has linked all the bits together so now I can see the “road map” (hate the phrase now- everyone uses it). There were in particular a couple of things you commented on that hit the nail right on the head being,
Systems, we are a cottage industry. We need to industrialise by systemising/automatingfirst impressions eg phone etc.
Clients perceptions, they don’t have a clue generally about the respective legal expertise of the different solicitors that we compete with.
The shot gun approach to marketing that almost becomes necessary if you don’t maintain contact with your existing clients & don’t know who you want as a client.
Well done on a professionally presented & prepared seminar.