Do you find that you don’t enjoy selling or marketing, but still need to attract new clients? It is a dilemma that many professionals have. You got into law to practice law not spend time doing marketing or selling things to people. The trouble is though, that if you don’t attract enough new clients, your practice will not be as […]
Colin Ritchie Small Legal Practice Blog
Helping the principals of small legal practices to improve their practice profitability, practice valuation, improve their marketing, free up their time and have more fun while making more.
Ten Reasons to Use LinkedIn for Legal Marketing for FREE
LinkedIn can be a great tool in your legal marketing tool box. While you can of course use LinkedIn for paid marketing, this article identified ten reasons that LinkedIn can help your legal marketing for FREE. Here are 10 good reasons to use LinkedIn for legal marketing: 1) For a start it’s FREE, and it can connect you hundreds of […]
Building a Referral Only Law Firm
If you could convert your firm to a referral only law firm, many of the problems that other firms have, would either go away or be dramatically reduced If you consider the new clients that have been referred to you recently, I suspect that you will see some positive commonalities. These are some of the attributes of these referred clients […]
The New Source of Lucrative Conveyancing Matters for Lawyers
There is a new source of well paid conveyancing matters for lawyers. We have all heard about the explosion in the number of self-managed superannuation funds (SMSF) in recent years. The numbers are mind boggling. The Australian Taxation Office has released figures for March 2016 showing that there are nearly 600,000 individual funds, holding close to $600 billion in assets. […]
FREE Webinar – The Most Effective Way to Get More Quality Clients Referred to Your Legal Practice
Would you like to get more quality new clients by referral? Here are five distinct benefits that referred clients offer you and your practice: 1) They are already pre-disposed to listening to and acting on your advice, so they are great to deal with 2) They are used to paying reasonable fees, so they are less likely to be price shoppers or […]
The Biggest Concerns for Small Law Firms in 2016 and What to Do About Them
In Macquarie Bank’s 2015 Legal Benchmarking survey, by far the two biggest concerns for small law firms at firm level, were: Maintaining and growing profitability Attracting enough new target clients Naturally these two concerns go hand in hand. If you don’t attract enough clients, you are likely to struggle to grow or even maintain profitability. Some practices such as commercial […]
The Financial Leverage in Helping Your Team to Get More Referrals for Your Law Firm
No doubt as a business owner you get plenty of referrals of new clients. Maybe not as many as you would like, but you’re doing OK. For many people in practice, the principals are working hard to get referrals from both existing clients and cultivating referral relationships with Centres of Influence like accountants, bankers, real estate agents and so on. […]
The Easiest Way to Get More Accountants to Refer Quality Clients to Your Law Firm
As a past long term principal of an accounting and financial planning practice, I think I can speak with some authority, when I say that the potential for an accountant to refer many quality clients to a law firm is huge. If an accounting firm can refer you one client, there is probably potential for that referral flow to be […]
How One Lawyer Was Able to Grow a Law Firm to $1million in Fees in Their First 12 Months
I was having a conversation with a sole practitioner after a presentation I had made at a law seminar a little while ago. One of the topics I had covered, not surprisingly was the power of referrals to grow a law firm. This lady agreed and explained to me that she had built her whole practice on referrals. In fact […]
LinkedIn Recommendations Will Dramatically Improve Your LinkedIn Profile
If you are on LinkedIn, one of the best ways to increase the authority of your profile is to get some LinkedIn recommendations of your work from your clients or Centres of Influence. It provides powerful social proof that you are great at what you do. Increasingly potential clients will go online to investigate you before making contact and some […]